Computer Code: C50 • Credits: 1½ • To receive credit, relinquish attendance voucher at the end of the session.

CONSUMER-DRIVEN HEALTHCARE: STRATEGIES FOR THE RETAIL MEDICINE ERA OF RADIOLOGY

Jeff Bauer, Centennial, CO

LEARNING OBJECTIVES

• Appraise the impact of demographics, diversity, and consumer demands on the business and practice of medicine.
• Analyze marketing and positioning strategies in the postümanaged care era of consumer choice and increasing demand.
• Evaluate direct-to-consumer messages, Web-based channels, and customer relationship management strategies.
• Assess the impact of consumerism on health policy and reform initiatives in Congress, state capitals, and 2002–2004 election politics.
• Analyze the opportunity to redesign health facilities and clinical and business processes to respond to consumer demands.