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RSNA 2003 Plenary Sessions > Associated Sciences: Shaping our Future -- Forces ...
 
  Plenary Sessions

Associated Sciences: Shaping our Future -- Forces at Work: Consumer-Driven Healthcare -- Strategies for the Retail Medicine Era of Radiology

  DATE: Monday, December 01 2003
  START TIME: 10:30 AM
  END TIME: 12:00 PM
  LOCATION: Room N230
  CODE: C50
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PARTICIPANTS
MODERATOR
Jeff Bauer
 

Keywords
Radiology and radiologists, socioeconomic issues
 

Computer Code: C50 • Credits: 1½ • To receive credit, relinquish attendance voucher at the end of the session.

CONSUMER-DRIVEN HEALTHCARE: STRATEGIES FOR THE RETAIL MEDICINE ERA OF RADIOLOGY

Jeff Bauer, Centennial, CO

LEARNING OBJECTIVES

  • Appraise the impact of demographics, diversity, and consumer demands on the business and practice of medicine.
  • Analyze marketing and positioning strategies in the post├╝managed care era of consumer choice and increasing demand.
  • Evaluate direct-to-consumer messages, Web-based channels, and customer relationship management strategies.
  • Assess the impact of consumerism on health policy and reform initiatives in Congress, state capitals, and 2002–2004 election politics.
  • Analyze the opportunity to redesign health facilities and clinical and business processes to respond to consumer demands.